Support For Fort McMurray Residents

Today, Silver Jeans Co. announced their partnership with Canadian retailer Below the Belt in response to the recent events in Fort McMurray, Alberta, Canada. Since Sunday, the region has experienced severe wildfires that have caused more than 88,000 residents to evacuate the area, leaving behind their possessions and many losing their homes.

In response, Silver Jeans Co. has teamed up with Below the Belt to offer residents of Fort McMurray a complimentary pair of jeans.

“Our roots are in Canada, and our hearts go out to all those affected in Fort McMurray,” said Silver Jeans Co. president Michael Silver. “We simply wanted to help.”

Below the Belt Operations Manager Alex Payne added, “We’re thankful to be able to help Silver Jeans Co. facilitate this program during this time of great need in our community.”

The complimentary denim will be available for Fort McMurray residents at any of Below The Belt’s 12 locations and Street stores throughout Alberta, Canada. Limit one per customer, while supplies last. Customers must show valid Fort McMurray identification or similar proof of residence to qualify for this offer.

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