Women’s Fall Lookbook: WE FIT.

This Fall, we got to the heart of the matter—fit. We focused on denim from the inside out, crafting jeans that feel like they were tailored just for you. A perfect fit. From day one. Here’s a sneak peek at what’s headed your way this […]

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Blogger Cool: White Denim

Ah, white denim. That bright staple of summer is back in full force this year, and we want to make sure you’ve got a few new tricks up your sleeve for how to wear ‘em. Kim Tuttle of The Knotted Chain keeps everything in proportion […]

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BACK IN BLACK

Black denim is the ultimate rock ‘n’ roll staple. No matter the season, it’s a cool, timeless and edgy break from the blues–especially when it’s a little beat up like this. We’re partial to wearing our black jeans with a classic black graphic tee and […]

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DENIM DRESS, ALL DAY: The Summer Must-Have

The denim dress is just one of those pieces you’ve absolutely gotta have.  We put ours to the test with a day all around beautiful Orange County, exploring and running amok with the fabulous Olivia Watson from LivvyLand! During our adventures, we stumbled on an awesome spot we […]

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DIY STYLE: Denim Lace shorts

Warm weather is just around the corner…which means it’s time to get your festival wardrobe in gear! We’re all about finding ways to use what we already have (because those tickets don’t come cheap), so we took a look at our denim supply. We’ve all […]

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DENIM TRENDS: SPRING EDITION!

We are so excited for Spring. Because: we’ve all earned it. And what better way to celebrate the arrival of the warm(er) season than with a little closet update? We all know that special feeling of having something new and completely awesome to wear (all […]

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