#BTS: NYC FALL COLLECTION PREVIEW

Even though spring just started, here in the fashion industry, we’re always thinking at least two seasons ahead. So this past week, we headed to the Big Apple to share our new fall/winter ‘17 collection with some of the city’s most stylish ladies and fashion influencers. Keep scrolling for a behind the scenes look into our NYC party!

The event was held at the totally-Insta-worthy Maman in Tribeca, a Parisian-inspired café on West Broadway. The ladies enjoyed sparkling sips, delicious hors d’oeuvres and mouthwatering sweets (milk and cookies, anyone?) while getting a sneak peek of the anticipated new collection pieces.

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We also set up a customizable denim bar with the help of calligrapher Sam Teich, where they could personalize their new denim swag. Jackets, shirts and jeans, covered with our favorite quotes—can’t get much better than that. We loved seeing what they came up with!

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Of course, the event would have been nothing without our amazing girl gang! It was great catching up with our NYC friends as well as meeting some new ones. We also couldn’t help but take a little style inspo from them, too. With some of New York City’s most stylish bloggers and editors, all in one room, it would be hard not to.

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A huge thanks to everyone who came out and celebrated our new fall/winter collection—we can’t wait for the rest of you to see it! Follow @silverjeansco for updates on new products, collection launches and more!

photo credit: Anna Meyer Photography

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