10 TERMS THAT WILL TAKE YOU TO DENIM EXPERT STATUS
With nearly a century of denim experience under our belts, you could say we know a thing or two about jeans—it’s probably safe to call us experts at this point. So we thought we’d share a little bit of that jean-ius knowledge with you. Read on for some terms that are guaranteed to impress your fellow denim lovers in any conversation.
ABRASION: The scraping, grinding or rubbing to give a worn appearance. This helps us achieve that authentic, like-you’ve-worn-it-for-years vibe you love.
CONTOURED WAISTBAND: Our one-of-a-kind two-piece waistband that is cut and sewn along a curve, with the top half of the band measuring slightly smaller than the bottom. This means it’ll never create muffin top or gap in the back. This technique is probably to blame for your obsession over our Suki curvy fit.
FINISHING: The techniques or processes preformed on a garment, which give it its unique look. Our denim touches the hands of over 30 people through the manufacturing process, each of which are responsible for a single detail to ensure only the highest quality standards.
HEM GRINDING: The worn or frayed area on the jean, found on the bottom hem, scoop pockets riser or back pocket hem, designed to mimic the natural wear and tear over time.
HANDFEEL: A description of the way a fabric feels when touched, rubbed or handled. Terms like super soft and smooth should be coming to mind…
HAND SANDING: A hand process using sand paper to remove indigo and cotton from denim mimicking natural wear patterns. This is what you see on the front legs of most of our jeans, especially styles like this relaxed-fit Eddie and our high-rise Avery.
OZONE: An environmentally-friendly washing process that washes denim jeans with little to no water or chemicals. Over 90% of our wash details are created using these systems in an effort to increase our sustainability.
POCKET GRADING: The unique design process and placement of our back pockets, which is dependent upon waist size to guarantee an always-flattering and proportional look. Hint: this is why your butt looks so good in our jeans.
STONEWASH: A wash process in which pumice stones are added to washing machines that remove color, add contrast and soften handfeel. This is what creates that traditional, 90’s inspired look and perfectly worn-in feel, like in this Suki.
WHISKERS: A fading of the ridges and creases below the front pockets and on back of the knees, which gives the appearance of aged denim. We do this on almost every pair, which only adds to the true authenticity.
So there you have it, you’re officially a denim expert! Shop our newest arrivals so you can put these terms to good use.